Blog

I need a content writer. Tips to find a GOOD one.

Writing for your business can be a slog and and inconvenience, It’s obvious you need a content writer or a copywriter. But how do you find a GOOD one? So, you’ve been hearing a lot about digital marketing and Google ranking (*) and you’ve decided it’s exactly what you need to give your business… Read…
Killer Copywriting and your Target Market: Less is More

In marketing, business owners often try to get every-one’s attention. I mean more is more, right? Wrong! What they don’t realise is that in trying to get everybody’s attention, they’re spreading a very diluted and generic message that will speak to nobody… so nobody will buy. The real solution to successful marketing is: how do… Read…
5 Reasons Content Writing benefits every Small Business

I often get asked if content writing really can help small businesses. It’s a very fair question. As a small business owner, you haven’t got truckloads of money to spend on frivolous marketing campaigns that may or may not result in any extra business. But times are a-changing. And so should your business approach if you… Read…
How do I get my new website noticed on Google?

When you have a new business, Google ignores you. It’s tough but you’re not alone. As a matter of fact, I’m in the same boat. It’s time to share my secrets on how I get my new website noticed on Google. When you have a brand spanking new website and business, you’re nobody as… Read…
Storytelling in Marketing – Cinderella knew mighty well what she was doing

Ask yourself this: What do you want to achieve with your marketing campaigns as an entrepreneur? Ultimately, you want to create a strong and happy relationship with your customers. Incorporating storytelling in your marketing campaign will do exactly that. Have you ever wondered about the dreaded B word in business communication? No, it’s not the B… Read…
SEO in layman’s terms: a simple explanation

SEO is big business and not just for marketing companies. Let’s explain SEO in layman’s terms so your company can score the top-spot in a Google search. If your company owns a website that is not SEO optimised, you wasted a lot of money. That sounds harsh, doesn’t it? Unfortunately, it’s true. I have been working… Read…
Is hiring a local Content Writer a good business strategy?

Hiring a local content writer is not just something you should do to support our New Zealand economy. (Although that’s nice too.) It’s a smart strategic move for your business. Are you liking the current love for NZ Made products just as much as I do? I have a long-standing passion for New Zealand… Read…
Why is Content Writing Important?

Have you noticed how Content Writing and Blogging has become a thing and demand is very high? That’s because many owners consider it an important way to promote their business. But what is behind that idea? Do you remember how our mums used to show up for their weekly grocery shop with some precious cargo… Read…