Home » How do I get my new website noticed on Google?

How do I get my new website noticed on Google?


When you have a new business, Google ignores you. It’s tough but you’re not alone. As a matter of fact,  I’m in the same boat. It’s time to share my secrets on how I get my new website noticed on Google.

When you have a brand spanking new website and business, you’re nobody as far as Google is concerned.

I know… it’s unfair.

But in Google’s eyes, you have no amazing content that creates tons of traffic, no backlinks, no Google keyword searches that help you rank on the first page, no domain authority.

I’m in that seat. I worked as an employee in content marketing for years. Now that I have my own business, Google doesn’t even rank Bellbird Writing.


BUT it will not stay like that.

That’s because I know how to get on Google’s radar. And the answer may not be what you expect.


Get your new website noticed on Google- up against the big boys


As a new business, It’s tempting to want to rank for the top search keywords. For me that would be words like

  • Content Writing
  • Copywriting
  • Blog writing
  • SEO

Heaps of people search for these keywords, so in a logical world, you would assume that your website for these keywords creates a solid flow of traffic to your website.

I hate to disappoint, but…

NOT if you also take into account that there are big money businesses all over the world that have endless resources and have built massive authority on Google.  They are the ones that score a top spot in Google searches for these high-traffic, broad-search keywords. Reality is that  as a new and small New Zealand business you don’t stand a chance, unless you throw a whole lot  (and I mean a WHOLE LOT) of money at it.

OR… you could play it smarter. As a new business starting from scratch, the answer lies in niche keywords.

I guess we have some explaining to do on how smart keyword research has an effect on getting your website noticed on Google.


Smart keywords for new businesses- chasing the niche


Niche keywords are highly relevant to your business. But they also have hardly any competition, and search volumes are low.

WAIT! Low search volumes? How is that smart?

As a small and new business, it may be next to impossible to rank for the top volume keywords because those are also the keywords big companies target.  But there is a logic to how people research future purchases on Google and it offers a way in for new business websites.

Usually people will start off with a very broad initial search. To do this, they will use the high- traffic keywords like ‘SEO’ or ‘heat pump’.  Broad-search high-volume keywords catches potential buyers very early on in the process. But they may not be ready to buy, or they may  not be looking for what you offer altogether (like they may simply want to know what the acronym SEO means)

As people gain knowledge, they will start refining their search.


Winning the game with smart keyword research


By the time they are ready to decide, they use keywords that are a lot more specific like  ‘Certified Heat pump Mitsubishi installer in Auckland’. These keywords may not generate the same traffic volume according to the keyword research tools, but the good news is that they are largely ignored by the big boys AND they are used by people who have a real intent to buy.

On top of that, niche keywords are highly relevant to your business. As a result, the traffic they create is of a high quality. When somebody searches for ‘experienced freelance SEO blog writer in Auckland’, there is a good chance that they have decided to hire an experienced freelance content writer that writes engaging blogs, knows a thing or two about SEO and lives in Auckland.

That’s me to a T.

So going after the niche keywords that have little or no competition and are highly relevant to my business, you score a double whammy: the traffic you get is of a very high quality PLUS Google will notice you because you’re not up against the big competition. Over time, this helps you gain domain authority. Hurray! Eventually, you will move into a position to also go after the higher volume and higher traffic keywords.

But that will take time (months, not weeks) and consistency.


Are you ready to start moving your new business up the ranks on Google